Mount Rainier NP
PSA Campaign
No one likes a party foul. Especially the animals. This campaign promotes park safety for both parties involved.
Serious humor for serious times
With increasing visitation and social media normalizing risky behavior, these actions are often treated casually in parks. This campaign replaces traditional warning-based messaging with a cohesive visual identity that pairs calm imagery with understated, serious humor, subtly reframing proximity and instinct as conscious decisions and encouraging more responsible engagement.
More than just social media
This campaign expands from a social media focused model to real life out of home print bringing the PSA campaign to the physical world. Bringing higher recognition across this multi-channeled campaign.
The more the merrier
Who doesn’t love a conversation starter. Better yet a conversation sparking change. These stickers hold subtle motifs to the park and campaign. A continuous reminder of park safety easily shared.
