Poppi - Create Your DAy
A dynamic campaign using composited photography and illustration to create bold, color-driven visuals rooted in individuality.
You don’t find the moment. You make it.
In a fast-paced, routine-driven culture, everyday moments often go unnoticed. The “Create Your Day” campaign reframes those moments as something intentional, using bold, composited visuals to turn the ordinary into something expressive and energetic. By blending original photography with illustration and color-driven design, the campaign creates a vibrant visual system that encourages individuality and invites viewers to shape their own experience.
Built layer by layer. Designed to stand out.
Each visual is constructed through a layered compositing process that blends original photography with illustration and graphic elements. This approach allows the work to move beyond traditional product imagery, creating depth, motion, and a more expressive visual language. By balancing bold color and dynamic composition with clear structure, the system remains cohesive while still feeling energetic and adaptable across formats.
